Topic
Public relations
12 books, 3 research papers, 6 blog posts, 13 PRTOMIC essays, 129 encyclopedia entries and 4 press items on public relations. The work of Professor Zoran Tomić and contributors in one place.
Books
All books →
NewPublic Relations: Strategy
NewPublic Relations: Principles and Models
The Art of Communication
Encyclopaedic Dictionary of Public Relations
Political Public Relations
Public Relations: Theory and Practice (2nd ed.)
PDFTheories and Models of Public Relations
PR Blog
Public Relations: Theory and Practice (1st ed.)
Public Communication: Law and Ethics
Legal Standardisation of Public Communication (2nd ed.)
Legal Standardisation of Public Communication (1st ed.)
Research papers
All papers →
Research paper (manuscript) · 2026PDF · 10 pp.Public Diplomacy PR: From Information Management to Meaning Management
Zoran TomićRead →Znanstveni rad (rukopis) · 2026Celebrity Public Relations u doba umjetne inteligencije: od vidljivosti do menadžmenta značenjaResearch paper (manuscript) · 2026DOCXCelebrity Public Relations in the Age of Artificial Intelligence: From Visibility to Meaning Management
Zoran TomićRead →
South Eastern European Journal of Communication · 2025PDF · 16 pp.The Manager of Meaning in Contemporary Public Relations
Zoran TomićRead →Blog (in Croatian)
All posts →
PR prakseFashion PR: Zašto moda ne prodaje odjeću nego značenje
Politički PRPolitički PR: Zašto politika ne prodaje programe nego vizije budućnosti
Menadžment značenjaNovi teorijski iskorak u odnosima s javnošću
Menadžment značenjaŠto je upravljanje značenjem (Meaning management) u odnosima s javnošću?
PropagandaLeyanda negra – „Crna legenda“
PropagandaSto godina uvjeravanjaPRTOMIC essays
All essays ↗Public RelationsGods, Myths, and Public RelationsPublic RelationsNarcissus Has an Official ProfilePublic RelationsCorporate Communication and Corporate Public Relations: Distinctions, Points of Convergence, and Organizational PracticePublic RelationsDigital Transformation and Artificial Intelligence in Corporate CommunicationPublic RelationsZoran Tomić’s New Definition of Public Relations: A Theoretical Framework and Elaboration
Public RelationsDamage Control
PR 4.0PR 4.0 – The Future of PR Lies Not in Information, but in Meaning
PR 4.0PR 4.0: Seven Theses of the New Public Relations Paradigm
Public RelationsUNIVERSITY PR: Why Harvard, Oxford, and MIT Invest Millions in Communication
Political ManagementPublic Diplomacy PR: From Information Management to Meaning Management
Public RelationsLuxury PR: Why Luxury Does Not Sell Products—It Sells Status
Public RelationsFashion PR: Why Fashion Does Not Sell Clothes—It Sells Meaning
PR 4.0A Paradigm Shift in Public Relations
Public RelationsDamage ControlPR 4.0PR 4.0 – The Future of PR Lies Not in Information, but in MeaningPR 4.0PR 4.0: Seven Theses of the New Public Relations ParadigmPublic RelationsUNIVERSITY PR: Why Harvard, Oxford, and MIT Invest Millions in CommunicationPolitical ManagementPublic Diplomacy PR: From Information Management to Meaning ManagementPublic RelationsLuxury PR: Why Luxury Does Not Sell Products—It Sells StatusPublic RelationsFashion PR: Why Fashion Does Not Sell Clothes—It Sells MeaningPR 4.0A Paradigm Shift in Public RelationsEncyclopaedia of Public Relations (Croatian)
All entries ↗- ANALIZA SITUACIJEIvan E. Tomić
- APOLOGIJAZoran Tomić
- BOURDIEU, PIERREZoran Tomić
- BREND AMBASADORIlarija Bašić
- BREND REPUTACIJAZoran Tomić
- BREND ZAJEDNICANino Ćorić & Zoran Tomić
- BRENDIRANI SADRŽAJNino Ćorić
- BRENDIRANJE POSLODAVCAIlarija Bašić
- CILJ KOMUNIKACIJEZoran Tomić
- CILJEVI ODNOSA S JAVNOŠĆUZoran Tomić & Nino Ćorić
- ČIČAK-EFEKT U KRIZNOM KOMUNICIRANJUZoran Tomić
- DIGITALNA REPUTACIJAZoran Tomić & Nino Ćorić
- DIGITALNI ODNOSI S JAVNOŠĆUNajil Kurtić
- DIJELJENI MEDIJIZoran Tomić
- DIMENZIJE KORPORATIVNE KOMUNIKACIJEDario Fofić
- DIZAJN U KOMUNIKACIJI (ODNOSIMA S JAVNOŠĆU)Robert Geček
- DOMINANTNA KOALICIJAZoran Tomić
- DRUŠTVENE MREŽE U SPORTULuka Posavac & Vladimir Pokrajčić
- DUPANOVIĆ, EKREMIlarija Bašić
- DVOSMJERNI ASIMETRIČNI MODELZoran Tomić
- DVOSMJERNI SIMETRIČNI MODELZoran Tomić
- DVOSTUPANJSKI TIJEK KOMUNICIRANJAZoran Tomić
- EFEKT ROGAZoran Tomić
- E-REPUTACIJAZoran Tomić
- FASHION (MODNI) ODNOSI S JAVNOŠĆUZoran Tomić
- FUNKCIJE ODNOSA S JAVNOŠĆUZoran Tomić
- GLASNOGOVORNIKZoran Tomić & Ilija Musa
- GLASNOGOVORNIŠTVOIlija Musa & Zoran Tomić
- GOOGLEIZACIJA REPUTACIJEDario Fofić & Ivan E. Tomić
- GOVOR TIJELANina Pinjuh Markota & Zoran Tomić
99 more entries in the Encyclopaedia.
In the media
All press →
PR ulazi u novu razvojnu fazu: Zoran Tomić predstavlja koncept koji mijenja profesiju
Knjiga Političke kampanje prof. dr. Zorana Tomića: Strateške promjene političkih kampanja mijenjaju i političare i kandidate
PRVI RJEČNIK ODNOSA S JAVNOŠĆU U SVIJETU: Enciklopedijski rječnik odnosa s javnošću iznimno je znanstveno djelo prof. dr. Zorana Tomića
