Topic

Branding, image and marketing

2 books, 1 research paper, 4 blog posts, 5 PRTOMIC essays and 16 encyclopedia entries on branding, image and marketing. The work of Professor Zoran Tomić and contributors in one place.

Books

Politički marketing: Načela i primjene — cover

Political Marketing: Principles and Applications

2014 · Political communication & elections

Izborni marketing — cover

Electoral Marketing

2000 · Political communication & elections

Research papers

Znanstveni rad (rukopis) · 2026ZORAN TOMIĆCelebrity Public Relations u doba umjetne inteligencije: od vidljivosti do menadžmenta značenjaResearch paper (manuscript) · 2026DOCX

Celebrity Public Relations in the Age of Artificial Intelligence: From Visibility to Meaning Management

Zoran TomićRead →

Blog (in Croatian)

PR prakse9 July 202614 minFashion PR: Zašto moda ne prodaje odjeću nego značenje

Političko brendiranje20 February 20255 minPolitičko brendiranje i (Politički) marketing

Političko brendiranje20 February 20252 minPolitičko brendiranje

Političko brendiranje20 February 20252 minPotrošačko brendiranje u politici

PRTOMIC essays

Public Relations30 September 20266 minNarcissus Has an Official Profile Media28 September 20267 minTemu and the Architecture of Temptation Leadership20 September 202622 minPersonal Packaging as a Strategy for Building a Personal Brand

Public Relations9 July 20265 minLuxury PR: Why Luxury Does Not Sell Products—It Sells Status

Public Relations8 July 20264 minFashion PR: Why Fashion Does Not Sell Clothes—It Sells Meaning

Encyclopaedia of Public Relations (Croatian)

All entries ↗