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Zoran TomićProfessor · Public relations
PRTOMIC
HREN

Topic

Political communication

14 books, 6 blog posts, 3 PRTOMIC essays, 5 encyclopedia entries and 4 press items on political communication. The work of Professor Zoran Tomić and contributors in one place.

Books

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Politika, mediji i moć — coverNew
Politics, Media and Power
2026 · Political communication & elections
Umijeće komuniciranja — cover
The Art of Communication
2024 · Communication skills
Političke kampanje — cover
Political Campaigns
2024 · Political communication & elections
Politická komunikácia — cover
Political Communication (Slovak edition)
2023 · Political communication & elections · Slovak
Političko komuniciranje — cover
Political Communication
2020 · Political communication & elections
Politički odnosi s javnošću — cover
Political Public Relations
2016 · Public relations
Politički marketing: Načela i primjene — cover
Political Marketing: Principles and Applications
2014 · Political communication & elections
Osnove političkog komuniciranja — coverPDF
Fundamentals of Political Communication (4th ed.)
2012 · Political communication & elections
Strategija izbornih kampanja — cover
Election Campaign Strategy
2008 · Political communication & elections
Osnove političkog komuniciranja — cover
Fundamentals of Political Communication (3rd ed.)
2005 · Political communication & elections
Izbori i izborna kampanja u Bosni i Hercegovini 2000. godine — cover
Elections and the Election Campaign in Bosnia and Herzegovina 2000
2001 · Political communication & elections
Izborni marketing — cover
Electoral Marketing
2000 · Political communication & elections
Izbori u Bosni i Hercegovini — cover
Elections in Bosnia and Herzegovina
1998 · Political communication & elections
Osnove političkog komuniciranja: Priručnik za izborne djelatnosti — cover
Fundamentals of Political Communication: A Handbook for Electoral Activities
1996 · Political communication & elections

Blog (in Croatian)

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Političko komuniciranje22 August 202672 minPERCEPCIJA (Političar pred ogledalom)Politički PR9 July 20264 minPolitički PR: Zašto politika ne prodaje programe nego vizije budućnostiOrganizacijska komunikacija30 March 20265 minI. Pecking order (Red kljucanja)Političko brendiranje20 February 20255 minPolitičko brendiranje i (Politički) marketingPolitičko brendiranje20 February 20252 minPolitičko brendiranjePolitičko brendiranje20 February 20252 minPotrošačko brendiranje u politici

PRTOMIC essays

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Political Management11 July 202621 minPublic Diplomacy PR: From Information Management to Meaning ManagementPolitical Management8 July 20265 minThe Strategy of Asymmetric Influence for Small StatesPolitical Management9 January 20266 minWho Is Pecking at You?

Encyclopaedia of Public Relations (Croatian)

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In the media

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Press19 February 2025

BHT1 / Dževdet Tuzlić: Prikaz knjige “Političko komuniciranje” prof. dr. Zorana Tomića

Press19 February 2025

Knjiga Političke kampanje prof. dr. Zorana Tomića: Strateške promjene političkih kampanja mijenjaju i političare i kandidate

Press19 February 2025

Udžbenik „Politička komunikacija“ svečano promoviran na Sveučilištu Matej Bel u Banskoj Bistrici

Press14 June 2023

Udžbenik Političko komuniciranje prof. dr. Zorana Tomića preveden na slovački jezik u izdanju Sveučilišta Matej Bel