Topic

AI and digital communication

1 book, 1 research paper, 9 PRTOMIC essays, 9 encyclopedia entries and 1 press item on ai and digital communication. The work of Professor Zoran Tomić and contributors in one place.

Books

Odnosi s javnošću: Strategija — cover

Public Relations: Strategy

2026 · Public relations

Research papers

Znanstveni rad (rukopis) · 2026ZORAN TOMIĆCelebrity Public Relations u doba umjetne inteligencije: od vidljivosti do menadžmenta značenjaResearch paper (manuscript) · 2026DOCX

Celebrity Public Relations in the Age of Artificial Intelligence: From Visibility to Meaning Management

Zoran TomićRead →

PRTOMIC essays

Public Relations10 October 202611 minGods, Myths, and Public Relations Intelligent Communication3 October 202611 minHybrid Interpersonal Communication in the Age of Artificial Intelligence Media28 September 20267 minTemu and the Architecture of Temptation Public Relations22 September 202613 minDigital Transformation and Artificial Intelligence in Corporate Communication Intelligent Communication3 September 20267 minNew Research Project: Intelligent Communication Media1 September 20268 minThe Media Feeding Frenzy in the Algorithmic Age

PR 4.019 August 20267 minPR 4.0 – The Future of PR Lies Not in Information, but in Meaning

PR 4.03 August 202610 minPR 4.0: Seven Theses of the New Public Relations Paradigm

PR 4.08 January 20264 minA Paradigm Shift in Public Relations

Encyclopaedia of Public Relations (Croatian)

All entries ↗

In the media

Press6 December 2025

Sveučilište u Mostaru pozicionirano na 1. mjesto u svijetu za program “Revolutionizing Education Through Visionary Leadership: Driving Digital Transformation and AI Innovation” na svjetskoj WURI rang-ljestvici