Topic
Meaning management
3 research papers, 4 blog posts, 6 PRTOMIC essays, 3 encyclopedia entries and 1 press item on meaning management. The work of Professor Zoran Tomić and contributors in one place.
Research papers
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Research paper (manuscript) · 2026PDF · 10 pp.Public Diplomacy PR: From Information Management to Meaning Management
Zoran TomićRead →Znanstveni rad (rukopis) · 2026Celebrity Public Relations u doba umjetne inteligencije: od vidljivosti do menadžmenta značenjaResearch paper (manuscript) · 2026DOCXCelebrity Public Relations in the Age of Artificial Intelligence: From Visibility to Meaning Management
Zoran TomićRead →
South Eastern European Journal of Communication · 2025PDF · 16 pp.The Manager of Meaning in Contemporary Public Relations
Zoran TomićRead →Blog (in Croatian)
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PR prakseFashion PR: Zašto moda ne prodaje odjeću nego značenje
Politički PRPolitički PR: Zašto politika ne prodaje programe nego vizije budućnosti
Menadžment značenjaNovi teorijski iskorak u odnosima s javnošću
Menadžment značenjaŠto je upravljanje značenjem (Meaning management) u odnosima s javnošću?PRTOMIC essays
All essays ↗Intelligent CommunicationNew Research Project: Intelligent Communication
PR 4.0PR 4.0 – The Future of PR Lies Not in Information, but in Meaning
PR 4.0PR 4.0: Seven Theses of the New Public Relations Paradigm
Public RelationsUNIVERSITY PR: Why Harvard, Oxford, and MIT Invest Millions in Communication
Political ManagementPublic Diplomacy PR: From Information Management to Meaning Management
Public RelationsFashion PR: Why Fashion Does Not Sell Clothes—It Sells Meaning
PR 4.0PR 4.0 – The Future of PR Lies Not in Information, but in MeaningPR 4.0PR 4.0: Seven Theses of the New Public Relations ParadigmPublic RelationsUNIVERSITY PR: Why Harvard, Oxford, and MIT Invest Millions in CommunicationPolitical ManagementPublic Diplomacy PR: From Information Management to Meaning ManagementPublic RelationsFashion PR: Why Fashion Does Not Sell Clothes—It Sells Meaning