Crisis Communication
Preparing an organisation before a crisis: crisis plan, crisis team, key messages and an on-camera simulation, so that the first hours do not decide your reputation.
Who it is for
Management, spokespersons, PR departments and crisis teams
What participants gain
- a written crisis communication plan
- crisis team roles and procedures
- first statements and key messages
- experience of a simulated crisis on camera
Programme content
- Types of crises and risk assessment
- Crisis plan and crisis team
- Communicating with the media and the public in a crisis
- Simulation and debrief