Sports Communication
Public relations in sport: media, fans, sponsors and crises, drawing on experience as a lecturer at the Croatian Football Federation Academy (UEFA PR licence).
Who it is for
Clubs, federations, sporting directors, coaches and athletes
What participants gain
- a communication plan for a club or federation
- media appearances by coaches and athletes
- crisis management in sport
Programme content
- Sport, media and fans
- Sponsor and community relations
- Crises and scandals in sport